What is Considered Historical or Future Data in MarketMinder?

 

MarketMinder uses both historical and forward-looking data to give a full picture of a market's performance. The key difference between these data sets, apart from the timeframe, is the ADR and, in turn, the revenue. In all historical data, the cleaning fee is included in the ADR, and in all forward-looking data, it is not; just the nightly rate itself makes up the ADR. 

Historical data is used in the Research and Invest sections of MarketMinder, Seasonality also uses historical data. Forward-looking data is used in the Pacing and Smart Rates tabs only. 

 

                               Historical Data                                                    Forward-looking/ Future Data 

 

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