AirDNA Rates are our data-driven suggested rates for your listing. We generate these rates by using data from your listing, Comp Set, and market. To ensure we are using the most accurate data for generating AirDNA Rates it’s important to first set up a robust Comp Set after connecting your listing.
After you have connected your listing to your account using the ‘Read Only’ option we will start displaying these suggested rates on your calendar.
The 'Read Only' connection will only display the pricing suggestions on your calendar and will not make any price changes to your Airbnb listing.
We recommend going into your settings and choosing a Base Rate.
You can choose from a Conservative, Balanced or Aggressive Rate, and even set a Custom Rate depending on your pricing strategy. You can think of this as a starting price or the average rate you’re comfortable setting for your listing.
A Conservative rate is useful for attracting more bookings, particularly if this is a new listing on the market. The Aggressive rate focuses on maximizing revenue per booking and Balanced is a nice middle ground that optimizes both revenue and occupancy. You can also set minimum and maximum rates to never go above or below a suggested rate. There is also the option to add a discount for any gaps between bookings or blocked days. Typically, these available days are less likely to be booked, so by applying a discount, they become more appealing to potential guests.
After setting your Base Rate, our algorithm analyzes data from your listing, Comp Set, and the market, then makes price adjustments based on factors like the day of the week, market seasonality, demand, and booking lead time. The outcome of these adjustments is your 'AirDNA Rate. '
If you’d like to use the AirDNA Rates, just head over to your Airbnb listing, and you can add the daily rates directly to your calendar.
AirDNA Rates give you a competitive advantage, remove the guesswork from pricing strategies, and help identify opportunities to increase revenue and secure bookings.