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How does AirDNA's Smart Rates™ work?
How does AirDNA's Smart Rates™ work?

Working with AirDNA's pricing tool

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Written by Tom Williams
Updated over a week ago

Our dynamic pricing tool uses sophisticated short-term rental data to optimize your listing's earning potential.

Once you have onboarded your listing to your AirDNA account on the My Listings page, you will have access to our Smart Rates™ tool, where you can utilize suggested nightly rates to align your short-term rental strategy.

How Quickly do the Rates Update?

Our pricing tool is updated daily, meaning that any changes or bookings made in your Airbnb calendar will show the following day in AirDNA.

Do the Rates Automatically Update My Airbnb Calendar?

Dynamic Pricing

Our rates give you pricing suggestions based on some of the key characteristics of your property, like its location and how you have priced it historically. These dynamic prices are updated daily, giving you a powerful compass to help in guiding your pricing strategy.

You can push these prices directly to your Airbnb calendar, manage price changes, or blocks in your listing availability, all from AirDNA.

You can copy these recommendations into your calendars on Airbnb, Vrbo, or any other channel you list your property on. Unfortunately, there is no direct way to link your AirDNA rate suggestions to your short-term rental calendar at this time.

How do they work?

We generate Smart Rate recommendations by looking at the historical performance of your listing on Airbnb, as well as the historical performance of comparable properties to your own. These properties are selected based on how close they are to your listing geographically and how similar they are in the number of bedrooms, bathrooms, and guests they can accommodate to your own property. We then take into account the variables below to give you the best price suggestion based on your listing and market.

Pricing Factors

Many factors come into play when pricing a short-term rental (STR) property, from the day of the week, to how far in advance bookings are made and more, so using a tool that updates regularly is essential to keep up with market trends and in turn, makes your pricing strategy as competitive as possible.

Multiple elements need to be taken into account when pricing your listing accurately, such as seasonality and lead time to name a few. We factor these into our rates to give you the best rate for your listing on any given day.

You can adjust the rate suggestions to follow the pricing strategy that you wish to utilize in the settings. Choosing either the conservative, balanced, aggressive, or custom base rate will change the suggested rates in the calendar view.

Rate Settings

Here you can also set a minimum and maximum base rate so as to never go above or below a suggested rate. There is also the option to add a discount for any gaps between bookings or blocked days. Typically, these available days are less likely to be booked, so by applying a discount, they become more appealing to potential guests.

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