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How does AirDNA define its market types?
How does AirDNA define its market types?
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Written by Tom Williams
Updated over 9 months ago

AirDNA divides each country into markets, which can then be further divided into submarkets. These markets are then assigned a location type based on their geographic characteristics, proximity to the coast, mountains, etc.

You can choose to explore specific market types in AirDNA, such as Coastal, Mountain, Urban, etc. Helping you narrow down your analysis based on the areas your most interested in.

AirDNA market types

  • Coastal

  • Mountains / Lakes

  • Suburban

  • Urban / Metro

  • Mid-sized city

  • Small city / Rural

Urban / Metro and Suburban markets

These represent the 50 cities with the largest population count, according to the Metropolitan Statistical Analysis in the US. These are then divided into suburban markets based on population density.

Example markets:

Mid-sized cities

Represent the next 100 locations with a lower population density according to the Metropolitan Statistical Analysis in the US, that aren’t included in the destination / resort markets.

Example markets:

Small cities / Rural

This location type encompasses all other areas in the country that aren’t included in the destination / resort markets.

Example markets:

Mountain / Lake destinations

Destination locations primarily attract leisure travelers and are in proximity to mountains or lakes. In many of these markets, short-term rentals serve as the primary form of lodging.

Example markets:

Coastal destinations

Destination locations primarily attract leisure travelers and are in proximity to beach resorts and destinations. In many of these markets, short-term rentals serve as the primary form of lodging.

Example markets:

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