This article refers to the mapping of the United States only for markets in other countries, please see this article.
Market exploration with AirDNA is now easier than ever, thanks to updated market boundaries. Markets are no longer defined by cities or zip codes but by specific areas.
On the map, markets are color-coded by Market Score by default. The dark purple color is for a score between 80-100, the lighter purple color is between 51-79, and the pink color is for markets with a score of 50 and under.
You can also explore markets color-coded by Revenue Potential, Yield, Occupancy, Daily Rate, Listing Count, Property Rating, Location Score and Home Price.
To illustrate how the mapping has changed, previously analyzing the Poconos in the app required reviewing each market individually, such as Tobyhanna, Stroudsburg, and others. With the updated mapping boundaries, these areas are now grouped under a single market—for example, the Poconos Mtns. From there, you can isolate and drill down into the submarkets for a more detailed and granular analysis.
