This article refers to the mapping of the United States only for markets in other countries, please see this article.
Market exploration with AirDNA is now easier than ever, thanks to updated market boundaries. Markets are no longer defined by cities or zip codes but by specific areas.
On the map, markets are color-coded by Market Score. The dark purple color is for a score between 80-100, the lighter purple color is between 51-79, and the pink color is for markets with a score of 50 and under.
Previously, analyzing the Poconos in the app required looking at each market individually, such as Tobyhanna, Stroudsburg, and others. With the new mapping boundaries, these areas are now grouped under a single market—in this example, the Poconos Mtns. From there, you can drill down into submarkets for a more detailed, granular analysis.
